Advertising can be seen everywhere in our daily life. It influences what people think is important and has negative effects. To what extent do you agree or disagree?
Advertising has been a pervasive feature of modern life for decades now. It is impossible to walk down the street, visit a website or use social media without encountering some form of advertising. Arguments abound about whether this is a good thing or a bad thing. I believe there are both positive and negative aspects to this trend.
Firstly, advertising is essential for businesses to sell products and grow their customer bases. Without the freedom to promote their goods or services, businesses would grow at a far slower rate, and this would have negative repercussions for the economy as a whole. It is therefore vital for the health of the global economy that businesses are able to reach as wide a target market as possible.
However, some elements of advertising go too far in their attempts to increase profits for business. Vulnerable audiences such as children may be susceptible to buying products that have a malign influence on them, such as sweets and sugary drinks. Additionally, many companies distribute adverts with misleading claims about the effectiveness of certain products. Regulations now exist to counter this sort of problem, but it still persists and stronger efforts are required.
On the whole, while it is important to recognise the importance of advertising and promotion for the growth of individual companies and the economy, it is also necessary to recognise that there is a caveat to certain types of advertising. So long as there are enforced rules about the kinds of campaigns advertisers promote, advertising should maintain a fundamental part of the commercial economy.