写作部分

　　The given column graph manifests the proportion of some common activities that citizens like to do online during the period from 2007 to 2009 in a British city.

　　It is apparent that the two activities which enjoyed the most popularity were related to finance, with 45% and 40% of people doing shopping and banking on the internet in 2007. Two years later, both of the two numbers increased by 5%.

　　The same amount of rise can be seen in the percentage of the third most popular activity—seeking job, whose figure ascended to 35% in 2009. In comparison, learning, the activity once ranked the fourth, climbed up to the same position as finding job’s in the end.

　　Surprisingly, not many people liked to play games and watch tv online. The proportion of these two activities were always the same over these years (20% in 2007 and 25% in 2009).

　　In short, the usage of the internet witnessed an overall 5% increase in the number of all activities.

　　话题类型: 广告类

　　题目译文：有人认为广告在经济上有积极的影响，而有些人认为它对社会有不良影响因为人们不满足他们目前的身份以及他们拥有的东西。讨论双方观点并给出自己的意见。

　　分 析：新题，广告类两种题型的整合。

　　参考范文：

　　In this modern era, advertising is omnipresent and what influence it may bring to our daily life has attracted more attention these days. Though it may stimulate the development of the market, some argue that it can make people become discontented.

　　It is undeniable that advertising is an effective way for corporations to promote their products. The ubiquitous posters and advertorials seems to lend credence to the function and effectiveness of the commercial goods. With the aid of advertisements, any brand can raise its profile in a short time and even create a shopping craze of one certain product of theirs, and therefore boost the market. Further more, more jobs were created since the growth of advertising also drives other industries such as designing and marketing, so we have to acknowledge the contribution that advertising made to our economy.

　　However, whether advertising will affect our society negatively depend on its content. Indeed, commercial advertisements bring about unnecessary desire for some fancy commodities, convincing its consumers that “you can be successful as he is once you possess our car”. Yet, public service advertisements (PSAs) can publicize charity programs and raise awareness of some acute issues in our society. This is advantageous if we utilize the influence of advertising correctly.

　　In short, despite the economic merits, exaggerated commercial advertisements are by no means promoters of the society as it leave us in an illusion that problems can be solved by buying, but if we can give full play to the evident feature that advertisements are influential, we can use it to benefit our society.

　　◆ 注：红色部分的表达是体现CC(Coherence & Cohesion)得分的衔接词组。

　　重要词组学习：：

　　1. Omnipresent=ubiquitous 无处不在的

　　2. Posters and advertorials 海报和软文

　　3. Lend credence to 使…有说服力

　　4. With the aid of 多亏，有…的帮助

　　5. Shopping craze 购物狂潮

　　6. Commodities 商品

　　7. Raise awareness of 提高意识

　　8. Exaggerated commercial advertisements 夸张的商业广告

　　9. By no means 绝不

　　10. Give full play to 充分发挥

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