写作部分

　　The effect advertisements have on children has been a source of contention among critics for many years now. Children are indeed consumers like everyone else, but their susceptibility to manipulation makes them less acceptable recipients of advertising propaganda in the eyes of some. To that end, some believe adverts should not be targeted at young people under any circumstances.

　　Undoubtedly, children are consumers and it is essential for companies to target this particular market in order to generate interest in their products. Companies that produce games, toys and other such items require children to consume their products in order to generate profits and thus create jobs. The consequence of job creation has a positive effect on the economy, leading to greater purchasing power among the general population. Thus, it is essential for advertisers to target children for the good of the economy.

　　Nonetheless, advertisers must act responsibly when targeting the child market. Children are impressionable and can easily be influenced by false promises or emotional appeals. For example, a product that claims to be widely popular among young people will surely boost the emotional well being of the particular children who own the said product. Thus, those who do not possess the product will feel left out and excluded from their social circle due to the fact that they cannot participate in activities involving use of the product. In that sense, advertisers must take care not to manipulate the emotions of children, making them believe that they are somehow inferior to their peers for not owning this popular product.

　　In conclusion, it is necessary for advertisers to target children in order to benefit the wider economy, but such targeting must be done in a responsible way so as not to negatively impact upon children’s emotions.

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